Social media is an integral part of any small business success strategy. In fact, in today’s day and age, small businesses cannot afford to ignore social media.
According to some recent studies, social media can be a powerful lead generation tool:
74% of online adults use social networking sites.
Social media may account for as much as 57% of your sales funnel.
81% of consumers research online before making big purchases.
Three in five SMBs say they’ve gained new customers by using social media.
When you take into consideration the cost of traditional marketing and compare it to social media marketing, it becomes clear that social media marketing comes out on top. Even a small business with a low marketing budget can afford using Facebook Ads or investing in Promoted Pins.
But even if your budget doesn’t allow for any type of marketing investment, you can still benefit from using social media to develop your small business social media marketing strategy.
Additionally, social media gives you a direct access to your ideal audience, both your current and your future prospects.
Finally, taking advantage of everything social media has to offer will help you to stay on top of your marketing game as well as allow you to keep up with your competition.
If you're considering how to use social media for your small business, then dig into this beginner's guide. In this post, we’ll walk you through the steps necessary to create a successful social media marketing strategy.
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